Pay is no longer the only thing that wins and keeps good people. In a competitive labour market, the businesses that hold onto their best staff are the ones that look after them, and a group insurance scheme is one of the most cost-effective ways to do exactly that. For a modest cost per head, you can offer your team genuine financial protection that most of them would struggle to arrange on their own.

Why employers set up a scheme

  • A real, visible benefit that helps you attract and keep staff.
  • Usually cheaper per person than individual cover.
  • Often covers staff without individual medical checks, up to a set level.

What a group scheme actually is

A group scheme is cover you arrange for your team as a single plan, rather than each person sorting their own. As the employer you choose the design, who's eligible, what's included, and how much cover each person gets, and the insurer prices it across the group. Typically a scheme includes:

Your people get meaningful protection as a benefit of working for you, and you get a perk that's tangible in a way a fruit bowl never will be.

Why group cover punches above its cost

A few things make schemes attractive that aren't obvious from the outside:

A group scheme is one of the few benefits that costs you a little and means a great deal to the person who ever has to claim on it.

How it's different from personal cover

Group cover and personal cover do related jobs, but they're not the same thing. Group cover is tied to employment, it's designed around the team, and it generally ends when someone leaves the business. Good schemes include a continuation option, which lets a departing employee convert their cover to a personal policy without going through fresh medical checks. It's a small detail that matters enormously to someone moving on, and it's worth building in from the start.

For that reason, a scheme often works best alongside employees' personal cover rather than instead of it, the scheme provides a solid baseline, and personal advice fills any gaps around each person's own situation.

Setting one up

The right scheme depends on your headcount, your budget, and what you're trying to achieve, a baseline of protection for everyone, or a more generous package to compete for talent. As an independent broker we compare schemes across New Zealand's insurers, design one that fits your business, and handle the setup and ongoing administration so it stays easy to run. We work for you, not the insurer, so the scheme is built around your team, not sold off a shelf.

Frequently asked questions

What is a group insurance scheme?

It's cover an employer arranges for their team as a single plan, rather than each person taking out their own policy. It typically includes lump-sum covers (such as life and trauma) and monthly disablement cover, offered to staff at group rates as part of their employment benefits.

Why offer insurance as an employee benefit?

It's a high-value, relatively low-cost way to attract and retain staff, and it shows you care about your team's wellbeing. Group schemes are usually cheaper per person than individual cover and often accept staff up to a set level without individual medical underwriting.

What happens to an employee's cover if they leave?

Group cover is generally tied to employment, so it ends when someone leaves. Many schemes include a continuation option that lets a departing employee convert to a personal policy without fresh medical checks, worth confirming when the scheme is set up.

This article is general information only and not personalised financial advice. Scheme features, eligibility and terms vary by insurer and by the design of each scheme. For advice tailored to your business, speak with a licensed financial adviser.

Daniel Fifita
Daniel Fifita
Principal Adviser, ONA Insurance Brokers · 10+ years in life insurance

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